Wilmer Presentation Folder Guide

COATINGS SOFTWARE CREATINGYOUR FILES Native Applications We accept files created in the following native applications: • Acrobat® PDF (MAC & PC)   • Adobe® Photoshop® (MAC & PC)   • Adobe® Illustrator® (MAC & PC)   • Encapsulated Postscript Files (EPS) We DO NOT accept files created in the following native applications:   • Microsoft® PowerPoint® (MAC & PC)   • Microsoft® Excel® (MAC & PC)   • Microsoft® Word® (MAC & PC)   • Microsoft® Publisher® (MAC & PC) File Requirements Create one item sized correctly per document. Placed graphics and text should be sized at 100%. Fonts Using your illustration program, convert all text “to curves” or “create outlines” in your files. Never use the stylization palette to bold, italicize, add drop shadow to, or put outline on your fonts. If you are using fonts not owned by us, outlines must be created in an illustration program before submitting your artwork. Margin Requirements For spot color printing using one or more spot colors, artwork must have the position noted in the special instructions, or a sample must be attached. Four color process printing should have at least 1/8" (.125") margins. Laminating Call for pricing and availability. Allow an additional 5 working days. UV Coating Ultraviolet (UV) coatings provide added durability, and UV cured coatings are thicker and more protective than varnish or aqueous coatings. The following UV coating options are available for use on our coated paper stocks identified in the table on page 10: Gloss: This coating is a glossy coating over the entire printed surface of a folder. Spot Gloss: This coating applies a highlighted high gloss sheen to specific targeted areas of your design. Call for quote. Aqueous Coating This is a clear, fast-drying coating used to protect printed pieces. Aqueous satin and gloss coatings are available upon request. Call for a quote. Foil Stamping or Blind Embossing Die Charges For orders with foil stamping or single level blind embossing with up to 36 total square inches of coverage, there is no additional charge for dies. For orders not within these restrictions or special foil colors, call or send artwork for a quote. Charges for dies vary according to the size and amount of detail in your design. We will notify you of any additional costs before processing your order. Send actual sized artwork or a sample for an estimated die charge. Foil and Embossing Dies This is a process that combines foil stamping and embossing into one press run. A brass die is required for this process. Send artwork for a quote. Die Types Various types of dies are available. Magnesium Dies: These single level dies are used for foil stamping. They will be recycled after use. Copper Dies: These single level dies are used for foil stamping and blind embossing. Copper dies provide crisp quality without the expense of a brass die. Copper dies are recycled after use. Brass Dies: These single or multi-level sculpted dies are used for blind embossing or foil embossing. These dies produce a deep, crisp image with well-defined edges. NOTE: fine lines and type do not foil emboss well. Mail or e-mail artwork for a quote. Bleed Requirements 1/8" (.125") should be allowed on all sides. Make sure the text still maintains the required margin even when graphics bleed. Color Requirements You can now send your files colored using the intended PANTONE® Matching System (PMS) color instead of having to color it using CMYK colors. Every effort will be made to print your intended color within acceptable standards. Spot Color Printing Submit black and white bitmap images at 600 dpi and grayscale mode images at 600 dpi for standard spot printing. Four Color Process Printing  • Every element of the file must be colored with process CMYK colors (no RGB, indexed color, etc.). Files must be 300 dpi or higher.  • PANTONE® Matching System (PMS) spot colors and process colors are     produced using different methods. Therefore, colors produced in four color process will differ from PANTONE® spot colors, sometimes significantly. Refer to a Solid to Process Color Imaging Guide for color conversions. Printing Black vs Black for Four Color Orders Use printing black (C-80%, M-80%, Y-80%, K-95%) instead of 100% black when in registration with other colors, in areas with heavy ink coverage, and for bold type or lines (2.5 points or thicker). Use 100% black in all other instances. If the CMYK mixes used in your file do not match the multicolor numbers chosen, we will use the file as-is and print as a “CMYK Scan” with no guarantees. FOIL STAMPING OR BLIND EMBOSSING COLORINGYOUR ARTWORK FOR SPOT COLORS ColoringYour Files for Spot Color Printing Desired Ink Color    Name Your Color Swatch ColoringYour Files for Multiple Spot Color Printing Desired Ink Color     Use These Colors Black Brick Red Brown Burgundy Dark Blue Forest Green Gray Green Light Blue Orange Red Reflex Blue Teal Any Foil or Embossing PMS Ink Any 2 Standard Colors Black & 1 PMS Ink 2 PMS Inks 1 Standard & 1 PMS Ink Black & Foil Black & Embossing NOTE: Files will be used as-is if not indicated on your order blank *When using PANTONE® Spot Color Swatches in your file, they need to be named and colored the actual PANTONE® name and number being used to print your order. PANTONE®, PMS and PANTONE MATCHING SYSTEM® are Pantone Inc.’s check-standard trademark for color reproduction and color reproduction materials. Black Brick Red Brown Burgundy Dark Blue Forest Green Gray Green Light Blue Orange Red Reflex Blue Teal Conversion (CRUCIAL for die ordering) Use actual PANTONE® Spot Color Swatch® Actual Color Black & PANTONE® Spot Color Swatch® PANTONE® Spot Color Swatch® Actual Color & PANTONE® Spot Color Swatch® Black & Conversion Black & Conversion 13 CREATING & SUBMITTING ELECTRONIC FILES

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