GLOSSARY 59 Outside Diameter Refers to the measurement across the roll of labels at its widest point, including the core. Registration The arrangement of two or more printed images or colors in exact alignment with each other. Perfect registration results in a crisp, clean multi-colored image. Reverse An image where the stock shows through as the imprint. As an example, a white label with black ink would appear as a black label with a white imprint. Square Cut Labels Also known as "Butt Cutt," these labels have right angle corners. Each label butts up to the next one on the roll, with no gap of unused liner. Variable Variable printing is a method in which text, graphics and images change from one label to the next, resulting in each label being unique. Varnish A thin protective coating that is bonded and cured with ultraviolet light. Provides moisture protection but does not provide UV ray protection. • Gloss UV Varnish Leaves a high gloss finish. Not available for matte stocks. • Matte UV Varnish Leaves a no-glare subtle finish. White Back-Up White back-up is the process of applying white ink directly behind the artwork to make it easier to read on clear stocks. See diagram to the right. White Flood Coat The process of applying white ink across the entire label to make it easier to read on clear stocks, giving it the look of a white label. OUTSIDE DIAMETER Compass Rose Compass Rose Compass Rose Compass Rose Compass Rose White Back-Up White ink only behind other ink elements. No visible white. Inks will appear opaque. White Ink White ink only as a design element - only where it is visible. White is visible however other colors will be semi-transparent. White Ink/White Backer White ink behind other inks and as part of the label design. White is visible. Inks will appear opaque. White Flood Coat White ink is full coverage. White is visible and other inks will appear opaque; similar to printing on a white stock. White Back Up Options White Backer White Ink White Ink/White Backer White Floodcoat
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