The latest trends in travel and leisure reveal a significant shift in consumer behavior and expectations. It's clear that connectivity and personalization are at the forefront of travelers' priorities. Individuals of all ages are increasingly seeking authentic, cultural, and unique experiences that resonate on a personal level, indicating a departure from the one-size-fits-all approach of the past. The resurgence of travel has brought with it new trends in both personal and business travel. Professionals are now blending work with leisure, extending business trips to explore their surroundings, and demanding flexibility and comfort to enhance their travel experience. These trends and shifts present an opportunity for brands to rethink their offerings and how they communicate with a more diverse audience of travelers. Accommodations • A record 4.7 billion passengers are expected to fly globally in 2024, up from the previous record of 4.5 billion in 2019. (International Air Transport Association) • Business travel volume by the end of 2024 is expected to be at 95% of 2019 levels—up from 89% in 2023. A full comeback in volume not expected until 2026. (U.S. Travel Association) • Gen AI is influencing travel, and promising use cases for travel providers include advertising strategy, marketing content, and personalization. (Deloitte) • Travel in 2024 will be dominated by five trends: music tourism, business class fares unbundled, influencers becoming agents, artificial intelligence matures, and electric vertical take-off and landing (eVTOL) aircraft prepare for take-off. (Amadeus) at a glance
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