A Marketing Field Guide to Manufacturing & Packaging

Packaging & Labeling DRIVE SHELF DISRUPTION BY ATTRACTING & ENGAGING • Enhance Folded Cartons, Bottle-Neckers, Labels and Hang Tags with foil stamping, spot gloss, blind embossing, soft-touch coatings, and specialty stocks • Full-color Flexible Pouches and Shrink Sleeves allow you to print end-to-end and seam-to-seam for a full-coverage presentation • Prime Labels with randomized artwork can feature unique designs on every label, plus effects like watermarks, dimensions, gradients, and security features • Demonstrate your commitment to sustainability with natural, recycled stocks for Folded Cartons, Inserts, Tags and Labels INCREASE PRODUCT SATISFACTION AND BRAND TRUST • Offer peace of mind that a product is fresh and safe with TamperEvident Labels • Features such as zipper closures and tear notches on Flexible Pouches ensure ease of opening and resealing • Use Folded Inserts, Cards, Labels or Hang Tags for additional safety information or product instructions • Extend your message by adding a QR code to the Label or Package to direct the consumer to online resources • Protect products during shipment with custom Water Activated Packaging Tape and Shipping Envelopes • Ensure quality scanning, track and manage assets and safeguard your business with UPC Barcode Labels Quick Tips Test marketing gathers vital customer feedback on new products, formulas, or packaging. Our low minimum quantities for Folded Cartons (250) and Flexible Pouches (2,500) enable feasible and cost-effective test runs. Labels are available in quantities as low as 100. Think only paper is eco-friendly? Think again! Flexible Pouches are smaller and thinner than glass, paper and metal, use 60% less plastic and are 23% lighter than traditional rigid packaging, boast a higher product-to-package ratio than rigid packaging, and offer reduced CO2 emissions in production and transport. 83% of global consumers report they would pay more for goods that are ethically produced. Let consumers know your product is sourced in a socially-responsible way, by prominently featuring this information on the packaging. (OpenText)

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