A Marketing Field Guide to Manufacturing & Packaging

Regardless of whether your company handles packaging in-house or through a co-packer, certain priorities remain consistent: cost-effectiveness, domestic sourcing, compatibility with packaging lines, product safety, brand communication, and differentiation from competitors. Consumers now prioritize sustainability, product safety, and aligning with brands that reflect their values. This shift has prompted manufacturers to make notable changes in packaging design and structure. We offer packaging and labeling solutions for various industries, including industrial parts, food and beverages, personal care products, and more, tailored to meet diverse product specifications and requirements. Smithers latest market report, ‘The Future of Global Packaging to 2024’ forecasts the global packaging market value will increase to $1.05 trillion by 2024. Major trends include: a continued focus on sustainability and environmental issues; flexible packaging will continue to replace traditional packaging; and we’ll see a growing demand for convenience and security, including childresistant closures and tamper evidence features. (Smithers) Packaging & Labeling at a glance

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