Sales & Marketing STRENGTHEN RELATIONSHIPS • Coordinated Booth Graphics, Sail Signs and Retractable Banner Stands get your company and brand noticed on a crowded trade show floor • Outfit your company reps with branded Apparel items and Name Badges for a professional impression • Distribute samples of new products in small Lay Flat Pouches • Show your appreciation to valued distributors with a gift of branded Promotional Products – including Pens, Drinkware, Tote Bags, Tech Gear and Planners SIMPLIFY SALES FOR YOUR DISTRIBUTORS • Educate your sales team and distributors with printed Training/ Service Guides, Catalogs, Tech Sheets and Price Guides • Help distributors promote your products to customers with Postcards, Flyers, Booklets and Brochures that can be personalized with their business name, address and contact information • Lend credibility to retailers with “Authorized Dealer” Window Decals, Banners, Counter Mats, Table Throws and Pedestal Signs BUILD YOUR BRAND WITH RETAIL CUSTOMERS • Strengthen brand recognition with retail customers with eyecatching Point-of-Purchase Displays, Large Format Signage and Floor Decals • Draw attention to new products or special promotions with paper or synthetic Shelf-Talkers • Branded Gift Wrap can reinforce brand loyalty for luxury and gift purchases • Introduce new products with a trial-sized "Gift with Purchase" in a branded Plastic Bag Quick Tips 82% of trade show attendees hold purchasing power, and 77% of executives discover new suppliers. (Excalibur Exhibits/Sage World) Prioritize connecting with existing distributors and attracting new prospects. Obtain attendee lists and send pre-show postcards to invite key prospects for meetings. Consistent branding across all platforms can boost revenue by up to 23%, Forbes reports. Align your products, packaging, online presence, POP advertising, and marketing materials to convey a cohesive message about your brand identity and values. According to Shopify, impulse buying accounts for between 40% and 80% of purchases. Engaging in-store signage gives impulse buys a boost simply by making customers aware of a product right where it's located.
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