In the competitive landscape of manufacturing, establishing a strong brand presence and nurturing lasting relationships with customers and partners are paramount for sustained success. Whether you employ a direct sales force or sell products through distributors, the easier you make it for them to sell, the more willing and successful they will be. Through strategic deployment of marketing assets, manufacturing companies can effectively communicate their value proposition, differentiate themselves from competitors, and forge meaningful connections that endure. Explore the tactics and strategies that follow to grow your brand and cultivate enduring relationships. Sales & Marketing • It takes between 5-7 interactions with a brand for people to start remembering it. (Pam Moore) • 82% of purchasing decisions are made while in a store, 62% of shoppers make an impulse buy while shopping, and 16% of unplanned purchases are driven by in-store promotions. (Spectrio) • 89% of shoppers stay loyal to brands that share their values, and 43% of customers spend more money on brands they are loyal to. (Fundera) at a glance
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