A Marketing Field Guide to Agribusiness

“ “ Winning in today's Ag jobmarket Attracting and retaining qualified employees is crucial for agricultural businesses to ensure a stable, skilled, and experienced workforce that can handle the industry’s unique challenges. Issues such as remote work locations, physical demands, and seasonal variability make a robust talent pool essential for productivity, innovation, and competitive advantage. Employee continuity fosters a positive work culture, reduces turnover costs, and supports the adoption of advanced technologies and sustainable practices, which are vital for the sector’s growth and adaptation to market changes. Talent Acquisition and Retention at a glance • According to Jobvite, 30% of new employees leave their jobs within the first 90 days. • In 2024, [worker demand] needs to stay strong, either through increased job postings or employee retention. (Forbes) • About 70% of survey respondents from agribusiness said that talent recruitment, employee upskilling and training will be crucial to the vitality of the workforce. (foodlogistics.com)

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