Marketing Materials

GENERAL INFORMATION: Marketing Materials 76 Prices effective January 1, 2020 MARKETING MATERIALS Full Color Process Four color process printing combines four basic colors—cyan, magenta, yellow, and black—to create multiple colors and a lasting impression. Spot Color Process Spot color process uses pre-mixed ink to create a striking one-color impression. Flat Printing Flat printing, also called lithography, is a printing process in which the image area is neither raised nor depressed. Offset printing presses are most often used to transfer the image from a plate to a rubber blanket. The image is then printed from the blanket on the printing press to the paper. Imprint Processes General Information for Manual Catalog Orders Creating Your Files Art Charges Art charges will apply for layouts requiring special attention, i.e. artwork that is unsuitable for reproduction, logos requiring color separation, or disks that contain files that are not print ready and require manipulation. If you need scanning or design and typesetting performed, contact us for a quote on prep charges. NOTE: Add two production days for typesetting and design to the production time of the product. Listed production times will begin after artwork approval. Bleeds A bleed is a printed image that extends off the edge of the paper. Artwork should exceed " beyond the paper size. Customer Supplied Stock Contact us for details. Photos On all photographs, a copyright release form signed by the photographer must accompany the order. Proofs Digital proofs are provided at no charge on all online orders. Proofs on manual catalog orders are available for $15.00 (R) each. For proofs that require typesetting and design, see “Art Charges” above. This is NOT a press proof and is approximate color only. This proof should be used to evaluate copy, color breaks, and art/photo placement. Production time starts after proof approval. Printed press proofs are billed as actual orders of the minimum quantity less 10%. Special Order Stock For special order stocks, contact us for details. Allow additional time for special order stocks. Templates Standard templates are available to assist you in creating print-ready files. Import or place templates in your document as a non-printing reference guide. Proof your files before submission. Templates are available on the “Help & Resources” tab on our website. Typestyles View a variety of typestyle choices for creating a unique custom image on page 50. Typestyles are also available on the “Help and Resources” tab on our website. Variable Data If using variable text or data, see “Variable Data Guidelines” on page 168 for more information. Rights to Promotion Navitor® reserves the right to use all products in our advertising and displays unless specified in writing at the time of order. Create one item sized correctly per document. (Placed graphics and text should be sized at 100%.) Fonts: Using your illustration program, convert all text “to curves” or “create outlines” in your files. Never use the stylization palette to bold, italicize, add drop shadow, or to put outline on your fonts. If you are using fonts not owned by Navitor, outlines must be created in an illustration program before submitting your artwork. Bleed Requirements: " (.125") should be allowed on all sides. Please make sure the text still maintains the required margin even when graphics bleed. Color Requirements: For any Adobe® Photoshop® file or placed (raster) image we accept a minimum resolution of 300 dpi, but we recommend 600 dpi for best quality. Every element of the file must be colored with process CMYK colors (no RGB, indexed color, etc.). If RGB or other non-CMYK colors are used in your files, the necessary conversion to CMYK will change the appearance of the colors when we print, sometimes dramatically. While we are often able to closely reproduce a spot PANTONE MATCHING SYSTEM® (PMS) ink using full color process, PMS spot colors and process colors are produced using different methods. Therefore, colors produced in full color will differ from PANTONE® spot colors, sometimes significantly. Please refer to the PANTONE COLOR BRIDGE® Plus Series for color conversions. Enhanced Finishes File Setup See page 166 for details. Are you looking for an option that is not featured in our catalog? We’d be happy to create something custom for you. Contact us for details about: Custom Sizes From special sized business cards to oversized postcards, we can do it all. Give us a call and you’re on your way to creating a custom-sized piece. Hole Drilling Add pre-drilled holes to create binder inserts, easy-to-file marketing pieces, and other specialty uses. Numbering Perfect for raffles, keeping track of promotion quantity, and more, we offer consecutive numbering for virtually any need. Padding Bring together loose sheets in a perfectly personalized memo pad. Perforating Perforate anywhere on your project to create a functional, easy-to-separate marketing tool. Scoring Score your project for an accurate fold every time. Shrink Wrapping Shrink wrap orders in specific quantities for easy distribution. Special Order Papers Many additional papers available in-house that are not shown in the catalog. Typesetting/Special Artwork Services Need a little extra help setting up your documents for print? Let our team of graphic artists help make your vision a reality. Custom Options and Capabilities Prices subject to change without notice.