Business Cards

GENERAL INFORMATION: Business Cards 20 Prices effective January 1, 2020 BUSINESS CARDS Create one item sized correctly per document. (Placed graphics and text should be sized at 100%.) Fonts: Using your illustration program, convert all text “to curves” or “create outlines” in your files. Never use the stylization palette to bold, italicize, add drop shadow, or to put outline on your fonts. If you are using fonts not owned by Navitor, outlines must be created in an illustration program before submitting your artwork. Margin Requirements: Spot Color printing: Business cards must be sent 1-up with at least ⅛" (.125") margin. Full Color Process printing: Business cards should have at least ⅛" (.125") margins. Bleed Requirements: ⅛" (.125") should be allowed on all sides. Please make sure the text still maintains the required margin even when graphics bleed. Color Requirements: For any Adobe® Photoshop® file or placed (raster) image we accept a minimum resolution of 300 dpi, but we recommend 600 dpi for best quality. Every element of the file must be colored with process CMYK colors (no RGB, indexed color, etc.). If RGB or other non-CMYK colors are used in your files, the necessary conversion to CMYK will change the appearance of the colors when we print, sometimes dramatically. While we are often able to closely reproduce a spot PANTONE MATCHING SYSTEM® (PMS) ink using full color process, PMS spot colors and process colors are produced using different methods. Therefore, colors produced in full color will differ from PANTONE® spot colors, sometimes significantly. Please refer to the PANTONE COLOR BRIDGE® Plus Series for color conversions. Printing Black vs. Black: To ensure the best possible results, many print products should use printing black (C-80%, M-80%, Y-80%, K-95%) instead of 100% black. Use printing black for: • Any raised print products; this ensures an optimal raised appearance • Flat or raised print orders which include black in registration with other colors, heavy ink coverage, or lines thicker than 2 points Enhanced Finishes File Setup See page 167 for details. Full Color Raised/Thermography Printing Light skin tones, light colors, and low screen percentages will have a negative impact on the raised appearance of your product. For best raised printing results, we recommend that the Total Area Coverage be at 150% or higher. Total Area Coverage (TAC) is the total of the CMYK value of a color. For example, a card using a light blue color with a CMYK mix of 89, 10, 0, 0 has a TAC of 99%. This color will not work well with thermography because there is not enough ink coverage to hold thermography powder. Spot Color Printing Spot orders should be colored using the correct spot color swatch. You can create your own spot swatch or you can download and install our Swatch Library from our website. For PANTONE MATCHING SYSTEM® colors, it is best to use the PANTONE solid uncoated library that is already loaded within the program. For any Adobe® Photoshop® file or placed (raster) image we accept a minimum resolution of 300 dpi, but we recommend 600 dpi for best quality. Black & White Bitmap Image Mode should be used unless screens are present, Grayscale Image Mode should be used if screens are present. Swatch Library Our Swatch Library can be installed on equipment that is running any Adobe product. This will give you access to all of our colors and their mix settings to ensure that we print exactly what you create. The instruction le will walk you through the process of setting up the le. The library and instructions for installation can be found under “Help and Resources” on our website. Coloring your files for Spot Color Printing Desired Ink Color Name Your Color Swatch Black................................................ Black Brown.............................................. Brown Burgundy........................................ Burgundy Dark Blue........................................ Dark Blue Gray.................................................. Gray Green............................................... Green Light Blue....................................... Light Blue Red................................................... Red Reflex Blue..................................... Reflex Blue Teal................................................... Teal Any Foil or Embossing................ Conversion ( CRUCIAL for die ordering) PMS Ink............................................ Use actual PANTONE® Spot Color Swatch* Coloring your files for Multiple Spot Color Printing Desired Ink Colors Use These Colors Any 2 Standard Colors................ Actual Color Black & 1 PMS Ink.......................... Black & PANTONE® Spot Color Swatch* 2 PMS Inks...................................... PANTONE® Spot Color Swatches* 1 Standard & 1 PMS Ink................ Actual Color & PANTONE® Spot Color Swatch* Black & Foil..................................... Black & Conversion Black & Embossing....................... Black & Conversion NOTE: Files will be used as is if not specified on your order blank. *When using PANTONE® Spot Color Swatches in your file, they need to be named and colored the actual PANTONE® name and number being used to print your order. PANTONE®, PMS and PANTONE MATCHING SYSTEM® are Pantone Inc.’s check-standard trademark for color reproduction and color reproduction materials. Creating Your Files Custom Sizes Give us a call and you’re on your way to creating a custom-sized piece. Hole Drilling Add pre-drilled holes to create binder inserts, easy-to-file marketing pieces, and other specialty uses. Numbering Perfect for raffles, keeping track of promotion quantity, and more, we offer consecutive numbering for virtually any need. Perforating Perforate anywhere on your project to create a functional, easy-to-separate marketing tool. Scoring Score your project for an accurate fold every time. Shrink Wrapping Shrink wrap orders in specific quantities for easy distribution. Special Order Announcement Envelopes Add personalization to your announcements with A-Style envelopes, including lined envelopes. Special Order Papers Many additional papers available in-house that are not shown in the catalog; contact us for more information. All Presentation Folder stocks are available for business card orders, too! Typesetting/Special Artwork Services Need a little extra help setting up your documents for print? Let our team of graphic artists help make your vision a reality. Contact us for details. Custom Options and Capabilities