Custom Labels 2020-2021

GENERAL INFORMATION 1 2 3 4 5 6 7 8 GLOSSARY Adhesive Side Printing Adhesive side printing offers the option of printing on BOTH sides of the label, whether it's the same message or different ones. For example, a label on a clear bottle with a transparent liquid. The front of the label conveys the product's brand information, while the back of the label, viewable through the liquid contents, may serve to communicate ingredients and directions for use. No need for two separate labels! Efficiency at its finest. Not available on removable stock. Back Slit This isn't referring to a sassy little skirt, but rather the cut on the back of the liner for quick and easy removal. Backwards Copy It sounds like a quality control problem, but is actually a handy technique that offers a unique option for sticker placement on windows, such as store fronts or car parking permits. The text or image is printed backwards, allowing the label to be applied on the inside of a window, yet readable from the outside. This makes labels cozy, dry and simply giddy to be protected from the elements. They'll reward you by lasting longer and retaining their pep for years. Bend & Peel A square cut label with a slit on one end for easier peeling and removal, to combat fumbling fingers desperate to remove a label from the backing. Bleed Sounds messy, yes, but bleeds are for those seeking maximum printing coverage. A bleed is a printed image that extends to the edge of the label. No border, no white space - just your glorious design from edge to edge. Copy Position Also known as the unwind; signifies which direction the copy comes off the roll. This is critical for machine applied labels. BACK SLIT LINER BEND AND PEEL TAB FRONT OF LABEL Core Size Sometimes, what's on the inside counts just as much as what's on the outside. Core size refers to the cardboard cylinder that the labels are wrapped around when finished on a roll. Cores come in 1" and 3" diameters, but additional sizes are available upon request. Draw / Repeat Refers to the dimension from the top edge of one label to the top edge of the next label. Length + Gap = Draw / Repeat See Draw / Repeat diagram on Inside Back Cover. Embossing A long-standing favorite of notaries everywhere. Embossing involves pressing an image into paper so it is raised above the paper's surface. This raised, or embossed, image subtly stands out on the paperstock, and although ink or foil is not involved, it's an effective way to infuse some prestige into the design. Foil Stamping Add some va-va-voom! Foil stamping is the process of imprinting using foil, a die and pressure. The result? A metallic- colored impression that shimmers and shines and captures the eye. Flood Coat No, not a rain-repellant jacket used when the waters begin to rise. Rather, flood coat is the process of applying ink over the entire label to change the color of the stock prior to printing the design. freeform™ - Laser Cut Welcome to the twenty-first century. freeform ™ uses a high- powered beam to cut material rather than using a traditional hard die. Say sayonara to squares and bid adieu to ovals. freeform ™ labels can be produced in the shape of cars, stars, fruits, toys, trees, animals, flowers…well, you get the idea. Anything! Gap The space between two labels; 1/8" is standard. However, we recommend a much larger gap for two children sitting in the back seat. See Draw / Repeat diagram on Inside Back Cover. High Capacity Rolls The more, the merrier, right? When oodles of labels are called for, call upon high capacity rolls. Quality and quantity – the best of both worlds. We can splice together label rolls to create one humongous roll of non-stop label application. Kiss Cut Pucker up, because you're going to love this one. Kiss cut is trade lingo for cutting a label so that the backing sheet remains intact but the sticker waste around the cut image is removed. What's left behind is a unique-shaped label on a larger backing sheet. No fumbling fingers when it comes time to peel off the backing! 43 CORE